In an industry often seen as traditional and slow to evolve, Bobby Kraft made a bold move by steering Bobby Kraft First Edge Solutions firmly into the realm of business technology. This strategic shift transformed the company from a standard print and mail provider into a comprehensive tech-enabled communications partner. 

Seeing Beyond Print 

Kraft recognized early that the future of document services wasn’t just about printing—it was about integrating technology to enhance every aspect of communication. By embedding software platforms, automation, and analytics into core operations, First Edge redefined its service offering. 

Building a Technology-First Culture 

Transitioning a legacy business into a tech-forward company required cultural change. Kraft led with transparency and education, encouraging his team to embrace technology not as a threat but as an enabler of innovation and growth. 

Investing in Proprietary Platforms 

Rather than relying solely on third-party tools, Kraft invested in developing proprietary platforms tailored to client needs. These platforms allow clients to manage multichannel communications—from print to digital—in one seamless interface. 

Enhancing Client Experience 

The technology shift enabled First Edge to offer faster turnarounds, better tracking, and more personalized communications. Clients benefit from real-time insights and automated workflows that reduce errors and boost efficiency. 

Positioning for the Future 

Kraft’s bold move places First Edge Solutions in a competitive position as industries demand smarter, tech-enabled communications. By combining deep industry knowledge with cutting-edge technology, First Edge is poised for continued growth and innovation.